SYNCHRON CRM - Marketing Automation Solution

Marketing Performance Management

Quantify your marketing impact and align activities with business goals

Managing the marketing organization's performance has been an ongoing challenge for marketing leadership and their teams, and marketing executives are increasingly being asked to identify and validate marketing's impact on shareholder value.

Today, just believing in the strategic importance of marketing isn't enough. More than ever, marketing executives are being asked to quantify the impact that their organization's marketing efforts have on the bottom line. Unfortunately, most marketing performance solutions available today address only tactical issues.

SYNCHRON CRM, however, takes marketing performance management to the next level; combines analytically derived tactical and strategic insights and delivers them via a single, comprehensive marketing framework so you can:

Align activities and resources with strategies and goals
Link marketing performance to financial performance
Establish and maintain marketing team accountability
Integrate and optimize cross-functional spending
Understand and improve efficiency and effectiveness of marketing activities

SYNCHRON CRM helps you understand, align and improve the performance of your marketing efforts, as well as quantify how marketing contributes to your company's overall success.

Powerful Marketing Automation Features

Comprehensive tools designed to optimize your marketing operations

Marketing Workflow Management

SYNCHRON CRM Marketing Automation helps organizations systematically plan, manage and execute their enterprise marketing operations more efficiently and effectively.

It enables marketing departments to complete thorough compliance checklists and briefing forms prior to sending for approval. The system automatically routes and notifies approvers, and all comments are captured online.

Campaign Management

In today's fast-moving yet cost conscious marketing environment, balancing time-to-market and cost control are critical to success.

With SYNCHRON Marketing Automation; each campaign can be categorized within multiple parameters. This allows campaign ROI to be analyzed for each individual campaign as well as by campaign type, campaign category, campaign family or other user-defined campaign segmentation criteria.

Marketing Mix Management

SYNCHRON CRM provides an easier way of analyzing and optimizing your mix of advertising and promotions.

It enables organizations to increase their profit through more effective and efficient deployment of marketing resources and lower risk associated with changes in the marketplace.

Vendors Management

Working with vendors is a core task in the marketing daily activities, which cause a lot of time waste & resources' chaos.

SYNCHRON CRM for Marketing Automation solved this problem by providing a good vendor tracking capability; where every transaction is recorded & analyzed to get a clear vision for spending and improve time management for marketers.

KOL Management

Identifying and managing relationships with key opinion leaders (KOL) is increasingly competitive and more important than ever before.

SYNCHRON CRM provides marketers with a high valued automation capability for KOLs' management; starting from profiling, segmenting & positioning them according to their capabilities.

Event Management

Organizing events has become one of the core functions of any pharmaceutical marketing department.

SYNCHRON MA helps the Marketing department to manage complex event processes through automation; whether an event management 3rd party is enrolled or the company prepares it independently.

Planner Calendar

SYNCHRON CRM for marketing automation features a planning & task management calendar with an advanced Drag-and-Drop style.

This gives the ability for instant arrangements & corrections, with flexibility in updating plans & managing contingencies.

Contact Management

Contact management means well organized contact data; where communication with clients, meetings, calls, email, and interactions through websites is organized.

SYNCHRON CRM's contact management capabilities stores all this important information, letting you retrieve it quickly and easily.

Resource Management

Marketing Resource Management is a set of capabilities designed to organize, manage and optimize marketing budgets, processes and resources.

SYNCHRON CRM has two main goals: improving efficiency of marketing processes and improving effectiveness of marketing investments and resources.

ROI Calculator

Investing in a business is useless without clear ROI (Return on Investment) calculations.

With SYNCHRON Marketing Automation; you can calculate the total amount of investment poured for certain KOL, account or Territory and compare with outcomes from sales reports.

Benefits to User Groups

How SYNCHRON Marketing Automation transforms roles across your organization

Sales Managers

District Managers

Medical Reps

Advantages to Sales Managers

Empowered Management

Carefully track sales force activities and identify areas of weakness

Time Savings

Automatically present results in easy to understand tables, charts, or graphs

Real-time Information

Receive activity reports, information requests, and orders booked more frequently

Advanced Analysis

Configure the system to automatically analyze information using sophisticated techniques

Agile Decision Making

Access current information to reduce management response time

Advantages to District Managers

Effective Management

Effectively manage and coach Sales Reps

Flexible Reporting

Forecast sales, measure business activity and performance

Improved Collaboration

Swap up-to-date sales information between teams and departments

Action Plan Management

Create and manage action plans and objectives effectively

Performance Visibility

Increase visibility into sales rep performance and effectiveness

Advantages to Medical Reps

Strengthened Field Sales

Access data anywhere, anytime including client account information

Easy Information Access

Record and access information on clients easily

Real-time Insights

View sales, market and activity data in real time

Customer Understanding

Create a centralized, customizable view of customer preferences and history

Increased Productivity

Use time more efficiently and effectively

Advantages & Privileges

Comprehensive benefits that set SYNCHRON Marketing Automation apart

Comprehensive Reporting

Track spending by many different cost categorizations
View key monetary measures associated with each marketing initiative
Generate forward-looking reports to show programs likely to be late

Customizable Dashboards

Provide easy access to all relevant information for marketing teams
Control which users can see specific information with permissions
Enable users to customize their views to receive only relevant information

Workflow Capabilities

Electronic notifications sent automatically when attention is needed
Time lines calculated automatically based on current status
Managers gain clear visibility into actual project time lines

Streamlined Approvals

Electronically route marketing documents for review and approvals
Automate follow-ups with delayed reviewers
Consolidate reviewer comments and manage multiple revisions

Financial Management

Define and track marketing plans with integrated campaigns
Manage the execution of marketing programs
Cost center budget allocation and forecasting for plans
Track marketing effectiveness and ROI

Artwork Production

Visual configuration of artwork templates
Instant feedback of artwork adaptation
Stores final print-ready output
Enables routing for approvals and integration

Data Security & Privacy

One of the primary functions of CRM software is to collect information about customers. When gathering data as part of a CRM solution, a company must consider the desire for customer privacy and data security, as well as the legislative and cultural norms.

SYNCHRON CRM assurances that archived data will not be shared with any third parties without their prior consent and that safeguards are in place to prevent illegal access by third parties.

SYNCHRON CRM is a safe data sorting software; where safety & confidentiality of data are highly preserved from any hacking or even from being abused by any user except for his permitted features. Financial records & high management reports are completely preserved under high security technology.

Transform Marketing Performance with SYNCHRON Automation