Transform Hospital Relationships with Key Account Management

Maximize revenue from high-value accounts with SYNCHRON CRM's specialized KAM solution for pharmaceutical companies

Discover KAM Solution

Strategic Account Management for Pharmaceuticals

Specialized solutions for managing high-value hospital relationships

KAM (Key Account Management) concept had been raised in the last decade; where certain business are dependent by a high percent of their revenues on Account Business.

Pharmaceutical companies in particular are considered one of the most dependent businesses on Account management; where dealing with Hospitals gains a high proportion of Sales & Marketing efforts ;especially after the nurturing of reimbursement & medical insurance.

The Pharmaceutical Challenge

With hospital relationships accounting for a significant portion of pharmaceutical revenue, companies need specialized tools to manage these complex, high-value accounts effectively.

Hospital Account Management

Comprehensive KAM Solution

SYNCHRON KAM provides a complete solution for pharmaceutical account management

KAM Dashboard

SYNCHRON KAM module presents a simple and straight forward interface to manage pharmaceutical key accounts (Hospitals), which helps in monitoring potentials, contacts, notes, activities and products categorized by account.

It supports hospital and institutional sales with powerful tools such as:

  • Account, department and contact profiling and history
  • Account sales tracking and goal setting
  • Formulary and protocol tracking
  • Organization and individual affiliations
  • Call planning and scheduling
  • Expense tracking and group call management

This aids in visualizing opportunities for deals that may otherwise be hard to identify, helping you raise revenue through strategic account management.

Powerful Key Account Features

Comprehensive tools designed specifically for pharmaceutical account management

Opportunity Management

Track information about each opportunity, including contact details, opportunity stage, assigned salesperson, likelihood of closing, and projected closing date. Opportunities can be linked with competitor information for strategic analysis.

Customer Segmentation & Profiling

Advanced sorting and data profiling capabilities to manage integrated customer data. Segment key customers in each account for targeted strategies and planning.

Planner Calendar

Advanced Drag-and-Drop planning and task management for monthly and daily plans. Instantly arrange and correct schedules with flexibility to manage contingencies.

Department Management

Specialized planning for each hospital department with consideration for unique priorities and organizational structures. Analyze key persons, timing, and prescription habits.

Drug Inventory Analysis

Track inventory of your products and competitors day by day. Gain clear vision of market share to set, amend, or reorganize plans to fulfill strategic objectives.

Key Customers' Management

Build relationships with key medical and non-medical contacts. Better coordinate, communicate and leverage relationships using shared data resources.

Account Project Management

Plan and track special account projects with clear objectives. Monitor project advancement step-by-step within defined timelines.

Competitive Intelligence Analysis

Gain clear view about competitors, their moves, and sales growth. Identify new competitive threats and prepare strategies for different market situations.

Activity Management

Regulate account activities with a complete view of each account. Segment activities by customer type and department, monitoring deviations for instant correction.

ROI Calculator

Calculate investments for accounts or departments and compare with sales outcomes. Measure investments to know if resources are properly allocated.

Benefits for Key Stakeholders

How SYNCHRON KAM transforms roles across your organization

Key Account Managers
Medical Reps
Sales & Marketing Management

Advantages for Key Account Managers

Comprehensive Account Insights

Record and access detailed information on accounts to implement effective account plans.

Data-Driven Decisions

View sales, market and activity data to analyze accounts and adjust strategies accordingly.

Network Intelligence

Gain insights through formal and informal organizational networks recorded in the system.

Strategic Action Identification

Identify key actions needed for commercial success and coordinate account plans.

Pattern Analysis

Analyze customer buying patterns and set up targeted loyalty programs.

Advantages for Medical Representatives

Efficient Information Access

Record and access client information to plan and carry out daily activities effectively.

Faster Deal Closing

Close deals faster by sharing consistent sales information and tracking deal progress.

Real-Time Insights

View sales, market and activity data in real time to adjust actions as needed.

Collaborative Intelligence

Gain insights from information gathered by other team members about each account.

Strategic Focus

Focus account teams on overall opportunities and relationships to expand accounts.

Advantages for Sales & Marketing Management

Active Involvement

Be actively involved as part of Key Account teams with comprehensive oversight.

Resource Coordination

Manage and coordinate multiple resources in areas of greatest commercial return.

Targeted Coaching

Provide coaching and support to Key Account Managers in the right areas.

Progress Coordination

Easily coordinate progress across multiple open and active account plans.

Performance Analysis

Analyze opportunities across your organization to identify improvements.

Comprehensive Reporting & Analysis

Actionable insights through detailed KAM reporting

Classifications Reports

Stores & Pharmacies Report

Visits Report

Sales Report

ROI Calculator

Services Reports

Projects Reports (Time-line)

Doctors' Reports

Departments Reports

Competitive Intelligence

Key Persons Reports

Enterprise-Grade Data Security

One of the primary functions of CRM software is to collect information about customers. When gathering data as part of a CRM solution, a company must consider the desire for customer privacy and data security, as well as the legislative and cultural norms.

SYNCHRON CRM assurances that archived data will not be shared with any third parties without their prior consent and that safeguards are in place to prevent illegal access by third parties.

SYNCHRON CRM is a safe data sorting software; where safety & confidentiality of data are highly preserved from any hacking or even from being abused by any user except for his permitted features. Financial records & high management reports are completely preserved under high security technology.

Ready to Transform Your Hospital Account Management?

Discover how SYNCHRON KAM can help you maximize revenue from high-value accounts

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